Approach 

I began with competitive research, analysing not only actor profile platforms but also leading media-driven websites for inspiration around hierarchy, layout, and image handling.

Using data research, I identified which types of content (headshots, showreels, credits, and biographies) were viewed most frequently. These insights guided how visual weight and interaction states were prioritised in the design.

This data shaped the information hierarchy, ensuring that essential visuals were front and centre, while contextual details remained accessible through smooth, layered navigation.

Creative exploration

Working iteratively in Figma, I explored several layout systems. Key explorations included:

• Flexible grid layouts to handle profiles with varying content density on mobile and desktop

• Progressive disclosure for text-heavy sections

• Media-first layouts that allowed seamless transitions between images and showreels

• Accessibility and inclusivity remained core design principles — ensuring that all content could be enjoyed across devices, without sacrificing beauty.

  (All keeping in mind multi-lingual content and Dark and Light mode requirements)

Feedback & Business Requirements

“Profiles must be beautiful and a delight to scroll through.”
“Images and media need to shine.”
“The design must work for both high- and low-content users.”
“Incorporate the new brand look and feel.”

These comments led to refinements around colour hierarchy, typography pairing, and adaptive layouts for content-light profiles.

Outcome

• A media-first interface with full-width immersive visuals

• Smooth scroll transitions from image galleries into detailed bio content

• Dynamic navigation through sleek headers and menu bars to allow easy access to content and assets

• Typography and iconography aligned with the new brand’s playful yet professional tone