Highlighted projects

Projects are intended to highlight how I work and are not exhaustive of the work I did within these companies. See Work page for an overview of my experience.

Flexible Search & Filter 

Goal

• To improve a dated, busy and non responsive search tool for Spotlight casting professionals.

Approach

• user interviews with casting professionals, 

• quantitive analysis of data, 

• multiple testing workshops with high fidelity prototypes to validate design

Feedback

• 5 main filters most important, but access to others needs to be quick and intuitive

• same system needs to be used through both casting and agent systems

• filter draw with flexible ui to meet wide range of complex filters

Outcome

• clean ui highlighting top filters

• elastic search

• mobile friendly

Stunning, informative user profiles 

Goal

• To design beautiful actor profiles that can work with a range of content while keeping all information accessible for busy casting professionals.

Approach 

• Competitive research - both acting profiles but also media lead websites with beautiful UI.

• Data research - what images and content is most used and in what form

Feedback

• Images and media must shine

• Heavy or low content

Outcome

• Worked alongside developers to use new tech tools that would allow any photo to fill the page. Allowing the actor’s image to fill the page and casting professional to quickly access their media. 

• Seamless scrolling from photos into profile content 

• Sleek UI blending clean typography with hints of playful colourful iconography - to link UI to new branding.

Intuitive Membership Payments

Goal

• tidy a messy payment pages that were proving to be confusing to users, with challenge of touching existing dev work as little as possible

Approach

• user flows outlining multiple journeys 

• feedback from users - looking over shoulders

• work closely with developers to ensure work feasible

• external research or companies with similar membership offerings  

Feedback

• current ui uninticing to membership and creating churn

• not clear where to switch between membership offerings 

Outcome

• Exciting ui that utilised new branding to entice users to come on board or renew membership

• clear simple flow  between membership selection and payment systems

• streamlined checkout design for multiple users to improve developers workload.